OREO & SOUR PATCH KIDS Unveil Sweet & Sour Collaboration

The two iconic brands are teaming up to launch an unexpected snacking mashup.

Wednesday, April 24, 2024

The mischievous SOUR PATCH KIDS are at it again and this time, they’re taking over their Mondelēz sister brand, AMERICA’S FAVORITE COOKIE™, OREO, for the ultimate sweet and sour collaboration!

Sour. Sweet. OREO. Fans can now experience all three with the new limited-edition OREO SOUR PATCH KIDS cookies!

Inspired by the brands’ playfulness and mischievousness, the cookies resemble a Golden OREO but are SOUR PATCH KIDS flavored cookies that feature colorful inclusions. The creme inside is filled with even more multi-colored sour sugar inclusions, creating a sweet yet sour taste, inspired by SOUR PATCH KIDS!

“The OREO brand is always looking for playful ways to excite our fans. What better and more unexpected way to do that than letting SOUR PATCH KIDS playfully takeover our cookie?!” said Caroline Suppiger, OREO Senior Associate Brand Manager. “The opportunity to partner with our friends at the OREO brand to create a mischievous twist on a classic cookie was one we just couldn’t pass up. We are both so excited to see the fan reaction to this sour-then-sweet limited-edition cookie,” added Grace Howard, SOUR PATCH KIDS Innovation Brand Manager.

OREO & SOUR PATCH KIDS Full Collection

But that’s not all! The SOUR PATCH KIDS are getting into more mischief and have taken over more than just the cookies! The OREO and SOUR PATCH KIDS brands will also be dropping an exclusive merch line to celebrate their coming together, including a matching crewneck and pair of joggers that make the perfect “snack suit”. Other must-have items in the limited-edition collection include:

  • Bucket Hat: Both a stylish and versatile hair accessory in its own right, it’s never too early to find your go-to summer hat.
  • Crossbody Bag: This versatile bag is the must-have accessory for any weather and allows you to be both stylish and hands-free while on the go. Bonus: it perfectly fits a pack of OREO SOUR PATCH KIDS cookies so you can bring them with you anywhere!
  • Hair Clips: These hair pins aren’t just your typical hair accessories; they're hair art, ideal for showing off your love for the new OREO SOUR PATCH KIDS cookies.
  • Socks: Looking to treat your feet? Upgrade a closet staple with these fun, ribbed athletic socks that are bound to keep you comfy and cozy at home, or out and about!
Two OREO & SOUR PATCH KIDS models wearing the full collection

The OREO and SOUR PATCH KIDS partnership will be coming to life in the U.S. while supplies last. Pre-sale begins at OREO.com/sourpatchkids on April 24th before hitting shelves nationwide on May 6th and the limited OREO SOUR PATCH KIDS merch drop will be available via the site starting May 2nd, while supplies last.