STATE OF SNACKING
7th Global Consumer Trends Study
Mondelēz International's State of Snacking™ report is a global consumer trends study examining insights on how consumers make snacking decisions. The seventh report reveals the snacking landscape in 2026 is defined by a series of productive tensions: health and indulgence, nostalgia and novelty, solo convenience and social connection. Consumers don't want to choose – they want it all.
The 2026 State of Snacking report — a collaboration between Mondelez International, Mintel, and Black Swan Data — reveals a global consumer landscape where snacks have evolved beyond just bites between meals. Combining Mintel's consumer survey expertise with Black Swan Data's AI-powered social listening and predictive analytics, the report offers a comprehensive look at snacking frequency, occasions, and motivations across key global markets.
Key Findings
Key Findings
Snacking Snapshots
Take a closer look at trends and themes from the State of Snacking report with these snack-sized bits of content.
State of Snacking: Future Trends
25 Powerful Trends Shaping the Future of Food and Snacking Within the Next Decade
We have been sharing our perspective on where snacking is heading since the first publication of the State of Snacking report. As we continue to focus on the future, this year for the first time we are publishing a standalone extension, which explores the future of snacking viewed through the lens of consumer-focused trends. State of Snacking: Future Trends is the result of a collaborative effort between Mondelēz International and our partners from the Food Institute, Euromonitor, Kantar, Mintel and NextAtlas, who have generously contributed their
insights and thinking. While no one can know exactly what the future holds, we invite you to join us in exploring where the state of snacking appears to be going over the next decade.