STATE OF SNACKING
5th Annual Global Consumer Trends Study
Mondelēz International's annual State of Snacking™ report is a global consumer trends study examining insights on how consumers make snacking decisions. The fifth annual report reveals global consumers are still snacking strong.
The State of Snacking report, developed in partnership with consumer polling specialist The Harris Poll, was initially launched five years ago in support of Mondelēz International’s mission to lead the future of snacking. The past half-decade of tracking attitudes and behaviors among thousands of consumers across 12 countries has shown a consistent trendline of consumers demonstrating a preference for snacks over meals.
Key Findings
Key Findings
Executive Summary
Five years later, consumers are still snacking strong.
This year’s State of Snacking findings reveal that snacking behaviors continue to grow, including notable growth in mindful snacking, with the chocolate category in particular closely associated with joy. Consumers are snacking:
- Consistently: snack spending remains unchanged with two-thirds (66%) of consumers agreeing they have not made significant changes to their spend on snacks, despite being more conscious of price.
- Mindfully: 85% of consumers report they regularly savor a snack’s taste, flavor, and texture while eating; 78% say they appreciate snacks more when consumed mindfully.
- Adventurously: consumers surveyed are leveraging social media (62%) and searching for novelty, with six in 10 considering themselves “snack adventurers” who like to try new snacks.
- Purposefully: over two-thirds of global consumers agree they often choose brands that align with their values, fueling a rising appetite for snacks with sustainability benefits.
State of Snacking: Future Trends
25 Powerful Trends Shaping the Future of Food and Snacking Within the Next Decade
We have been sharing our perspective on where snacking is heading since the first publication of the State of Snacking report. As we continue to focus on the future, this year for the first time we are publishing a standalone extension, which explores the future of snacking viewed through the lens of consumer-focused trends. State of Snacking: Future Trends is the result of a collaborative effort between Mondelēz International and our partners from the Food Institute, Euromonitor, Kantar, Mintel and NextAtlas, who have generously contributed their
insights and thinking. While no one can know exactly what the future holds, we invite you to join us in exploring where the state of snacking appears to be going over the next decade.